Job Details

Job Title: Marketing Specialist – Commercial Real Estate

Location: Boise, Idaho

Employment Type: Full-Time

Reports To: Director of Marketing

Company Overview:

Realty Asset Management, Inc. is a leading commercial real estate firm specializing in the acquisition, development, leasing, and management of high-quality commercial properties. We are seeking a dynamic and creative Marketing Specialist to join our team and drive innovative marketing strategies to enhance our brand and support business growth.

Job Summary:

The Marketing Specialist will develop and execute marketing campaigns to promote our commercial real estate portfolio, attract prospective tenants, and strengthen our market presence. This role requires a strategic thinker with strong communication skills, a deep understanding of digital and traditional marketing channels, and the ability to collaborate with internal teams and external partners.

Key Responsibilities:

• Campaign Development: Create and manage marketing campaigns to promote available properties, including office spaces, retail centers, and industrial facilities, targeting prospective tenants and investors.
• Content Creation: Develop compelling content for brochures, property listings, website, social media, email campaigns, and press releases, ensuring brand consistency and alignment with target audience needs.
• Digital Marketing: Oversee digital marketing efforts, including SEO, PPC advertising, social media management (LinkedIn, Instagram, etc.), and website updates to drive engagement and lead generation.
• Market Research: Conduct market analysis to identify trends, competitor strategies, and target audience preferences to inform marketing strategies.
• Branding: Maintain and enhance the company`s brand identity across all marketing materials and communications, ensuring a professional and cohesive image.
• Event Coordination: Plan and execute property tours, open houses, networking events, and industry trade shows to showcase properties and build relationships with potential clients.
• Collateral Production: Collaborate with graphic designers and vendors to produce high-quality marketing materials, including signage, virtual tours, and video content.
• Analytics & Reporting: Track and analyze campaign performance metrics (e.g., website traffic, lead conversions, engagement rates) and provide regular reports to leadership with actionable insights.
• Collaboration: Work closely with the sales, leasing, and property management teams to align marketing efforts with business objectives and ensure seamless client experiences.
• Budget Management: Manage marketing budgets, ensuring cost-effective allocation of resources while maximizing ROI.

Qualifications:

• Bachelor`s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing, preferably in commercial real estate or a related industry.
• Proven expertise in digital marketing, including SEO, SEM, social media, and email marketing platforms.
• Strong writing and editing skills for creating professional, persuasive content.
• Proficiency with marketing tools such as Adobe Creative Suite, Canva, Google Analytics, HubSpot, or similar platforms.
• Familiarity with commercial real estate terminology and market dynamics is a plus.
• Excellent organizational and project management skills with the ability to multitask and meet deadlines.
• Creative mindset with a keen eye for detail and design aesthetics.
• Strong interpersonal skills to build relationships with clients, vendors, and internal stakeholders.

Preferred Skills:

• Experience with CRM systems (e.g., Salesforce) and marketing automation tools.
• Knowledge of graphic design and video editing software.
• Understanding of commercial real estate leasing processes and tenant acquisition strategies.

Benefits:

• Competitive salary and performance-based bonuses.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Professional development opportunities.

How to Apply:

Please submit your resume, cover letter, and a portfolio or samples of previous marketing work to callies@mindspring.com. Applications will be reviewed on a rolling basis until the position is filled.

Realty Asset Management, Inc. is an equal opportunity employer and values diversity in the workplace. We encourage all qualified candidates to apply.