Job Details

Overview

Killer Golf is a premium, performance driven putter brand built on precision engineering, innovation, and customization. The company is entering a critical growth phase and is focused on scaling distribution across pro shops, fitters, and retail partners nationwide.

We are seeking a Director of Sales to build and lead the sales organization from the ground up. This role is responsible for driving distribution, managing and developing a sales team, and creating a repeatable system that delivers consistent revenue growth.

This is a hands on leadership role for someone who thrives in an early stage environment and can turn initial traction into a scalable sales engine.

Role Objective

• Build a national network of more than 100 active pro shop and fitter accounts
• Recruit, train, and lead a high performing sales team
• Drive consistent monthly sell through across all partner accounts
• Establish a structured pathway to convert high performing partners into wholesale accounts
• Create a scalable and predictable sales system that supports long term growth

Key Responsibilities

Team Leadership and Development

• Recruit, hire, and onboard sales representatives across key regions
• Set clear performance targets and maintain accountability across the team
• Coach and develop team members to consistently achieve and exceed targets
• Build a culture of performance, ownership, and continuous improvement

Distribution and Network Growth

• Drive expansion into pro shops and fitters across priority markets
• Ensure the team consistently meets monthly targets for new account acquisition
• Build density in strategic golf regions to strengthen brand presence
• Monitor pipeline and ensure steady growth in active accounts

Revenue and Sell Through

• Own total unit sales performance across all partner accounts
• Ensure each representative achieves consistent monthly sales targets
• Identify underperforming accounts and implement corrective actions
• Work closely with the team to improve sell through through training and engagement

Account Quality and Conversion

• Ensure new accounts meet quality standards and long term potential
• Drive the transition of high performing partner accounts into wholesale relationships
• Monitor account performance and optimize the mix of partners over time
• Build a pipeline of accounts ready for scale and long term revenue contribution

Sales Systems and Execution

• Develop and implement clear sales processes and workflows
• Establish key performance indicators across acquisition, sales, and conversion
• Build reporting systems and dashboards to track team performance
• Continuously improve efficiency, productivity, and overall results

Industry Presence and Relationships

• Represent Killer Golf at trade shows, tournaments, and industry events
• Build relationships with key stakeholders in the golf ecosystem
• Strengthen brand positioning within the premium golf segment

Qualifications

• Minimum of 8 to 10 years of experience in sales with leadership responsibility
• Experience in the golf industry or premium consumer products is strongly preferred
• Proven track record of building and scaling sales teams
• Strong understanding of pro shop and retail sales environments
• Ability to operate at both a strategic and execution level
• Strong analytical and data driven decision making skills

Skills and Attributes

• Highly competitive with a strong drive to win
• Strong leadership and coaching ability
• Excellent communication and relationship building skills
• High level of accountability and ownership
• Entrepreneurial mindset with the ability to build structure from the ground up

Success Metrics

• Total number of active pro shop and fitter accounts
• Monthly team unit sales performance
• Average units sold per representative
• Growth and consistency of the sales pipeline
• Number and rate of partner accounts converting to wholesale
• Overall revenue growth and team productivity

Compensation

Base + Commission + Bonus

• Performance based compensation tied to total team unit sales and overall revenue output
• Additional incentives tied to wholesale conversions and distribution milestones
• Quarterly performance bonus based on achievement of company level targets

Why Join Killer Golf

• Opportunity to build and lead the sales organization from the ground up
• Direct impact on company growth and market positioning
• Work with a premium and differentiated product
• Fast paced and entrepreneurial environment with real ownership
• Clear path to increased responsibility and earnings as the company grows

Summary

This is a builder role for a leader who wants to create and scale a national sales engine in the golf industry. The right candidate will combine strategic thinking with strong execution and will play a critical role in shaping the future of Killer Golf.