Job Details

Country Growth & Marketing Strategy Manager

Our client is a fast-growing tech start-up that is revolutionizing the way travelers stay connected to the internet abroad. With a diverse team of over 350 professionals, they are helping millions of travelers stay connected across more than 180 destinations worldwide.

Our client is looking for a strategic, entrepreneurial, and results-driven Country Growth & Marketing Strategy Manager to lead their market entry and scale-up in China. This is a foundational role, the first local hire on the ground, and the selected candidate will spearhead the go-to-market strategy, build brand awareness, drive user acquisition across Chinese digital platforms, and oversee local partnerships. This is a hands-on role with high autonomy, ideal for someone who thrives in fast-paced environments and is eager to build and scale from the ground up.

Key Responsibilities

• Go-to-Market Leadership: Lead the market entry in China, developing and executing a phased launch and scale strategy.
• Performance Marketing: Own digital acquisition across platforms such as WeChat, Xiaohongshu, Baidu, Douyin, Weibo, etc. Optimize for growth KPIs like CAC, ROAS, and LTV.
• Localization Strategy: Adapt the value proposition and product messaging for the Chinese audience.
• Partnership & Agency Management: Identify and manage local growth partners, digital agencies, affiliate channels, and e-commerce collaborators.
• Brand Building: Work together with agencies to launch integrated campaigns to grow brand awareness. Develop influencer partnerships and community strategies to drive word-of-mouth.
• Market Intelligence: Stay ahead of competitive movements, consumer trends, platform shifts, and emerging growth opportunities.
• Regulatory Oversight: Coordinate with internal legal teams and local counsel to ensure all campaigns and product offerings comply with Chinese regulations.
• Initial Team Setup: Play a key role in building the future local team and operational infrastructure as the market grows.