Job Details

Manager Digital Marketing – Safeway

Join to apply for the Manager Digital Marketing role at Safeway.

Why choose us?

Are you ready to take the next step in your career? Join us for an exciting opportunity at Albertsons Companies, where innovation and customer service go hand‑in‑hand! At Albertsons Companies, we are looking for someone who's not just seeking a job, but someone who wants to make an impact. In this role, you'll have the opportunity to lead, innovate, and contribute to the growth of a company that values great service and lasting customer relationships. This position offers the chance to work in a fast‑paced, dynamic environment that's constantly evolving.

The position will be based in Pleasanton, CA and Boise, ID.

Main Responsibilities

• Serve as the subject matter expert on all current communications across owned channels, including strategy, cadence, and performance.
• Stay current on channel best practices, legal compliance, and industry trends to guide internal teams and elevate execution.
• Analyze weekly campaign performance across email, push, and SMS to identify inefficiencies, uncover trends, and recommend actionable improvements.
• Collaborate with stakeholders to communicate performance insights and strategic recommendations.
• Influence data teams to build and enhance dashboards that provide stakeholders with accessible, actionable performance data.
• Advise enterprise teams on new journeys, recurring campaigns, and strategic use of owned channels.
• Establish and maintain governance guardrails across owned channels, including frequency, targeting, and classification.
• Champion cross‑channel best practices to ensure consistency, reduce overlap, and maximize impact.
• Monitor opt‑out rates and engagement metrics to identify opportunities for improvement and mitigate churn.
• Partner with the Owned Channel Capabilities Manager to advise on best practices and considerations for new capability requests.
• Own strategies to expand reachability across email, push, and SMS through acquisition, retention, and re‑engagement campaigns.
• Be the subject matter expert on audiences opted into each channel and advise on campaign opportunities based on audience insights.
• Develop and guide initiatives to grow subscriber bases and improve communication effectiveness.
• Continuously evaluate and optimize reachability tactics to support long‑term customer growth and loyalty.
• Work cross‑functionally with marketing, product, data, and technology teams to align campaign goals and execution.
• Influence internal teams to prioritize enhancements that streamline operations and improve campaign performance.
• Foster strong relationships with stakeholders to ensure alignment, transparency, and shared success.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 5+ years of experience in CRM or owned channel strategy and performance.
• Deep expertise in email, push, and SMS channels; experience with in‑app and direct mail is a plus.
• Experience with governance frameworks for communication channels such as email, text, app.
• Expertise in 1:1 customer communication applying sending best practices and adhering to legal compliances when developing email marketing strategies.
• Strong analytical skills and experience working with CRM data and performance dashboards.
• Familiarity with campaign tools (e.g., Salesforce, Adobe Campaign, Responsys, Movable Ink).
• Experience with A/B testing, segmentation, and personalization strategies.
• Proven ability to cross‑functionally and influence without authority.
• Passion for continuous improvement and driving measurable business outcomes.
• Familiarity and comfort with complex CRM data is a must (household behavior, purchase patterns, digital event data).
• Growth mindset – ability to develop a strategic vision, break down the steps to achieve & execute.
• Excellent project management skills.

Benefits

• Competitive wages paid weekly
• Associate discounts
• Health and financial well‑being benefits for eligible associates (Medical, Dental, 401(k) and more!)
• Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
• Leaders invested in your training, career growth and development
• An inclusive work environment with talented colleagues who reflect the communities we serve

Salary

The salary range is $105,000.00 - $137,000.00 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates.

A copy of the full job description can be made available to you.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Retail