Job Details

Director Of Gtm Enablement

As Director of GTM Enablement at Lyric, you will play a critical role in shaping how our go-to-market teams sell, learn, and grow. Reporting directly to the Head of Revenue, you'll build and scale a world-class enablement function that empowers Sales, Customer Success, and Marketing to execute with consistency and excellence.

You will define the enablement strategy including designing onboarding programs, sales playbooks, and continuous learning initiatives that directly improve productivity, win rates, and customer outcomes. The ideal candidate combines strategic vision with a builder's mindset, capable of aligning cross-functional teams around one GTM motion while rolling up their sleeves to execute.

This is a foundational role for Lyric's next stage of growth and an opportunity to build the systems, content, and culture that enable every customer-facing team member to perform at their best.

Develop and execute enablement strategy: Design and operationalize a GTM enablement framework that aligns Sales, CS, and Marketing to Lyric's revenue goals. Build high-impact programs: Create onboarding, continuous learning, and skill-development programs to drive faster ramp, stronger performance, and consistent deal execution.

Operationalize the Playbook: Partner with GTM leaders to document, refine, and embed Lyric's sales playbook, methodology, and value messaging across the field.

Equip the Field: Develop and manage enablement content, tools, and systems (CRM, LMS, playbooks, demo scripts, competitive assets) to drive seller readiness.

Measure and Drive Sales Performance: Define enablement KPIs, track adoption and ROI, and continuously optimize programs for impact on pipeline, win rates, and retention.

Align Cross-Functionally: Partner with Product Marketing, RevOps, and GTM leadership to ensure seamless execution across product launches, demand generation, and field training.

Coach and Communicate: Act as a trusted advisor to sales leadershipdriving consistency in coaching, deal reviews, and pipeline discipline.

Compensation: The base cash compensation range for this position is $170,000 - $190,000. Base cash will be determined based on years of experience, with an additional variable compensation that is earned based on individual & business performance. You will also have the opportunity to receive equity in Lyric.