Job Details

Director/VP of Marketing

100% Remote role

Who We Are:

Vori Health is an award-winning, nationwide, virtual-first, musculoskeletal medical practice focused on evidence-based care that treats the whole person. Using a unique care model to help patients find the best path forward, Vori Health connects patients to a trained care team that includes a nonoperative physical medicine physician, a health coach navigator, and a physical therapist who manage the initial patient assessment and then work to coordinate all aspects of care. We are on a mission to empower humanity to lead a healthier life.

The Director/VP of B2B Marketing will be responsible for developing and executing comprehensive marketing strategies that drive qualified lead generation, accelerate pipeline growth, and support revenue objectives. This leadership role requires a data-driven marketer with deep B2B experience who can build and scale marketing programs across multiple channels while leading a team. Additionally, this role oversees brand strategy and management, design operations, and the coordination of third-party marketing contractors and agencies.

What You'll Do:

• Essential Functions:
  • Strategic Leadership
    • Develop and execute integrated B2B marketing strategies aligned with business objectives and revenue targets
    • Partner closely with Sales, Product, and Customer Success teams to ensure marketing initiatives drive measurable business impact
    • Build and present marketing performance reports and strategic recommendations to executive leadership
    • Lead market research and competitive analysis to identify growth opportunities and positioning strategies
  • Brand Strategy & Design Management
    • Develop and maintain comprehensive brand strategy, positioning, and messaging frameworks
    • Oversee brand consistency across all marketing channels, touchpoints, and customer interactions
    • Manage design operations including visual identity, creative assets, website design, and collateral development
    • Ensure brand guidelines are followed across all internal teams and external partners
    • Lead brand evolution initiatives and major rebranding efforts as needed
  • Third-Party Contractor & Agency Management
    • Identify, evaluate, and manage relationships with external marketing contractors, agencies, and freelancers
    • Develop vendor management processes including scope definition, performance evaluation, and contract negotiation
    • Coordinate projects across multiple external partners while maintaining quality standards and deadlines
    • Optimize contractor spend and ensure alignment with internal marketing objectives and brand standards
    • Design and optimize multi-channel demand generation programs including digital advertising, content marketing, email campaigns, webinars, and events
    • Implement account-based marketing (ABM) strategies to target high-value prospects and enterprise accounts
    • Manage marketing attribution and measurement systems to optimize campaign performance and ROI
  • Growth Marketing & Demand Generation
    • Build, lead, and mentor a team of marketing professionals across demand generation, content marketing, marketing operations, brand management, and campaign management
    • Establish clear performance metrics and accountability frameworks for both internal team members and external contractors
    • Foster a culture of experimentation, data-driven decision making, and continuous improvement
  • Marketing Operations & Technology
    • Oversee marketing technology stack including marketing automation, marketing analytics platforms, and ABM tools
    • Ensure data integrity and implement processes for accurate lead tracking and attribution
    • Partner with IT and operations teams to optimize marketing systems and workflows
    • Drive adoption of marketing best practices and standardized processes across the organization
  • Supervisory Responsibilities
    • Provide constructive and timely performance feedback and evaluations
    • Manage time-off requests and complete scheduling for direct reports to always ensure adequate coverage
    • Act as first line of communication for Marketing team
    • Hold regular meetings and 1:1's with direct reports to promote productivity, identify strengths and develop individualized plans to address areas for improvement or career development
    • Assist in recruiting, interviewing, hiring and training of Marketing team in collaboration with Chief Commercial Officer and other key stakeholders
  • Perform other projects and duties as assigned

Who You Are

• Required:
  • 10+ years of B2B marketing experience with at least 5 years in senior leadership roles
  • Proven track record of driving significant revenue growth through marketing initiatives
  • Experience working for early stage healthcare organizations
  • Deep expertise in demand generation, digital marketing, and marketing automation platforms
  • Experience marketing to employer and health plan audiences with complex sales cycles
  • Strong background in brand management, visual design principles, and creative direction
  • Experience managing external agencies, contractors, and freelance talent across multiple disciplines
  • Experience with vendor management, contract negotiation, and agency relationships
  • Creative eye for design and brand aesthetics with ability to provide constructive feedback to designers and agencies
• Skills & Competencies
  • Exceptional analytical skills with ability to interpret data and translate insights into actionable strategies
  • Advanced knowledge of marketing automation platforms
  • Expertise in digital marketing channels including paid search, social media advertising, content syndication, and programmatic advertising
  • Strong project management capabilities with experience managing complex, multi-stakeholder initiatives
  • Excellent written and verbal communication skills with ability to present to C-level executives
• Leadership Qualities
  • Proven ability to build and scale high-performing marketing teams
  • Strategic thinker with strong business acumen and customer-centric mindset
  • Collaborative leadership style with ability to influence across organizations
  • Adaptable and resilient in fast-paced, evolving business environments
  • Results-oriented with strong accountability and ownership mentality
• Nice-to-Haves:
  • Previous experience in high-growth or venture-backed companies
  • Certifications in marketing automation, digital advertising, or analytics platforms

Work authorization/security clearance requirements:

• Authorized or able to provide required documents to work in United States or Canada.

Physical Requirements/Work Environment:

• Remote work environment.
• While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard.
• Specific vision abilities required by this job include close vision requirements due to computer work.

Company Benefits

At Vori Health, we believe in fostering a supportive and rewarding work environment for our team members. We offer a comprehensive benefits package designed to support your overall well-being, growth, and work-life balance:

• Competitive Salary: We offer competitive pay based on experience, skillset and the value you bring to the team.
• Equity Options: As part of our commitment to long-term success, we offer equity options, giving you the opportunity to share in the growth of the company.
• Health & Wellness: Our health benefits include medical, dental, and vision coverage to keep you and your family healthy. We also offer wellness programs and mental health resources to help you thrive both personally and professionally.
• Retirement Plans: We provide a 401(k) plan and Roth options to help you plan for the future and enjoy peace of mind.
• Paid Time Off (PTO): Enjoy generous paid time off, including vacation days, holidays, and sick leave, to recharge and maintain a healthy work-life balance.
• Fully Remote Work: Work from your home or private office location! We offer a flexible, fully remote work environment that allows you to manage your workspace in a way that best suits your lifestyle.
• Professional Development: We encourage continuous learning and growth with access to training resources and Professional Development stipend for further education.
• Parental Leave: We offer paid parental leave to support team members through important life moments, whether you're welcoming a child or expanding your family.
• Employee Assistance Program (EAP): Access confidential counseling and support for personal or work-related challenges to maintain your well-being along with additional employee assistance programs.

We're committed to creating a workplace where you can grow, succeed, and achieve your best. Come join our team and enjoy the benefits of a company that values its team members we call Vorriors!

EEO Statement:

Vori Health is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires and respects all individuals without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.