Job Details

The Email Marketing Specialist will be responsible for designing, coding and testing emails that nurture customer relationships throughout their journey with our brand Balsam Hill US. This includes building campaigns and multi-touch flows with proper logic, flawless rendering, and advanced personalization based on user behavior and lifecycle stage. This position reports to the CRM Marketing Manager and is based in our Boise office location. This role is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office. What youll do: Design and build responsive email campaigns using drag-and-drop email builders and visual template editors optimized for Optimove Develop, modify and organize email templates and existing campaigns, including editable modules so templates can be reused Test compatibility and proper rendering across different email clients and devices, and perform A/ B testing to optimize campaign performance Develop rule-based email tem...Marketing Specialist, Email, Marketing, Marketing Manager, Specialist, Project Management, Business Services